Transitions Report
How to access the report
Once you have found a page in the Pageviews by Page Number report 1) Click the + to the left of the page number to expand the information. 2) Hover your mouse over the Transitions icon and then click the icon to get the report.
Default view
When you click on the icon, you'll get the report in default view.
1) shows you the page number for the report
2) shows how many times the page was viewed during the report time period
3) shows you the top 5 pages on our website that visitors were on when they clicked a link to come to this page. This gives you an important detail on how visitors get to your page
4) shows you the top 5 pages visitors went to on our site after this page. This gives you an idea of how good a job your page did in getting visitors where they need to go
5) shows how many times out of the total number of pageviews visitors clicked on a link to bring them back to the same page
6) when you're done viewing the report, close it by clicking the red square with an "x" in it
Percentages and totals
In general, you can hover your mouse over every percentage number and get an absolute number.
Screen grab
It is difficult to copy information from this page, but you can use the Windows Snipping Tool to capture an image of the report and paste it into another document or presentation.
Internal Search
While the Transitions report is on the screen, you can learn about other ways that visitors arrived at your page and what they did to leave it. On either the Incoming traffic or Outgoing traffic side, click Internal Search.
1) on the incoming side, you see the top 5 search terms visitors entered in the search box on our website that lead to this page. In most cases, the list of "Others" is a large percentage of the total, but that includes many variations and misspellings of the top 5 terms.
2) on the outgoing side, you see the top 5 search terms visitors entered in the search box after reading the contents of your page. Again, the "Others" percentage is usually very large.
Search Engines
Internal Search shows how visitors use the search box on our website. By clicking on Search Engines, see below, you see what search words visitors used on Google, Bing and other search engines to arrive on this page. However, the report does not tell us if the visitor went back to the search engine to try a different link. Most pages will show that almost as many visitors come directly from search engines as from internal page links and internal searches.
Websites, Campaigns, Direct Entries, Outlinks and Exits
The Transitions report gives you other key pieces of information about visitors to your page.
From Websites (Incoming)
This section shows how many visitors were on other websites when they clicked a link that brought them to this page as well as the web page on the top 5 websites that had the link. This is important if you are trying to get other websites to link to your information.
From Campaigns (Incoming)
You may be using CivicSend to send email newsletters out to your mailing lists. If you have links in those newsletters to your webpages, Public Information can help put special parameters on those links. Then, when a visitor clicks on a link in a newsletter, PIWIK will track it. This is a way to determine the effectiveness of your email message program.
Direct Entries (Incoming)
This shows how many visitors are getting to your page by simply typing in a web address or by using a bookmark.
Outlinks (Outgoing)
Your page may have links to pages on other websites. This section shows how often those links are clicked. You may be able to use this information to see which links are most useful to visitors, or if some links should be eliminated because they are not used.
Exits (Outgoing
This section shows how many visitors - out of all the visitors to your page - left our website after viewing the page. This number can be an indication that your page provided visitors with all the information they needed. Or, it could also mean some frustration with not understanding where to go next.